Blue ocean strategy notes

Companies will create more products and have higher sales then blue ocean companies but in the end the overall profit will not increase nearly as much as a blue oceans profit will. We call it value innovation because instead of focusing on beating the competition you focus on making the competition irrelevant by creating a leap in value for buyers and your company thereby opening up new and uncontested market space.

Blue ocean strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers.

Blue ocean strategy notes. Blue Ocean Strategy BOS also referred to as Blue Ocean Shift is a framework which inspires to innovate and develop new demand and new markets to sell your products instead of fighting with competitors over the same market share and satisfying same demand as Red Ocean Strategy. Summary Of The Blue Ocean Strategy. This strategic planning model is a departure from the typical management exercise that focuses on number crunching and competitive benchmarking.

Rather than attempting to gain more share in an already saturated market Blue Ocean Strategy is about creating demand in a growing uncontested market and capturing this uncontested space. Blue Ocean Strategy describes how to build a business strategy that operates outside of the traditional norms. The book describes a Red versus Blue Ocean and provides tools and techniques to create blue oceans.

In the book the red ocean is an ocean filled with sharks businesses and all the sharks going after the same food supply customers. In the blue ocean you create a new business paradigm that. Sequence of Blue Ocean Strategy An important part of blue ocean strategy is to get the strategic sequence right This sequence fleshes out and validates blue ocean ideas to ensure their commercial viability.

This can then reduce business model risk. In this model potential blue ocean ideas must pass through a sequence of buyer utility price cost and adoption. At each step there are only.

You may need to redefine the rules of competition by creating a blue ocean strategy. In short you create a blue ocean by focusing on the factors that customers really care about while discarding factors they dont. This creates a new product offering that doesnt currently exist in a space without direct competitors.

This book teaches how to create a blue ocean strategy and how to execute it. Blue ocean strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Blue ocean strategy is to defined in red oceans existing industries and businesses an unknown market space that has never been tapped by any player in the current industry.

In Red oceans competition is severe. Existing players try to outperform their rivals by using a zero. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries Blue Ocean Strategy addresses this question and provides a systematic approach to drafting and implementing your own Blue Ocean Strategy.

In this summary well give a. Build Execution Into Strategy Fair Process of Strategy Strategy Formulation Process Fair Process Engagement Explanation Expectation clarity Attitudes Trust and Commitment I feel my opinion counts Behavior Voluntary Cooperation Ill go beyond the call of duty Strategy. Blue Ocean Strategy Blue Ocean Shift are about how you can create new market space and make the competition irrelevant.

It is a roadmap to move you your team and your organization to new heights of confidence market creation and growth. Blue Ocean strategy is an alternative that occurs when a company looks to create differentiation with less costs. When it comes down to it Red Ocean strategy makes it difficult to have breakthroughs.

Companies will create more products and have higher sales then blue ocean companies but in the end the overall profit will not increase nearly as much as a blue oceans profit will. A Blue Ocean Strategy The first question the value curves answer is whether a business deserves to be a winner. When a companys value curve or its competitors meets the three criteria that define a good blue ocean strategyfocus divergence and a compelling tagline that speaks to the marketthe company is on the right track.

These three criteria serve as an initial litmus test of the commercial. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space.

Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition you focus on making the competition irrelevant by creating a leap in value for buyers and your company thereby opening up new and uncontested market space. Blue Ocean Strategy 1 Creating Blue Oceans market universe composed of two sorts of oceans.

Red oceans and blue oceans. Red oceans represent all the industries in existence today. This is the known market space.

Blue oceans denote all the industries not in existence today. This is the unknown market space p. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

Instead of dividing up exist-ingand often shrinkingdemand and benchmarking competi-tors blue ocean strategy is about growing demand and breaking. Blue Ocean Strategy Book Summary by 12min Notes Myanmar - YouTube. Blue Ocean Strategy Book Summary by 12min Notes Myanmar.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.

On this page you find summaries notes study guides and many more for the textbook Blue Ocean Strategy written by W. The summaries are written by students themselves which gives you the best possible insight into what is important to study about this book. Subjects like strategy blueocean Minor Innovation Global Trendwatching Blue Ocean Strategy will be dealt with.